Life on the run has got to be getting tougher for Juan Gonzalez, who authorities say is a Houston gang member and fugitive. His face is turning up everywhere, from the above web ad to the below billboard, and now on television.

He is the first fugitive featured on stophoustongangs.org billboards around the city,  and is reportedly going to be the subject of a segment by Univision and ABC television Thursday  evening. The full-court pressure comes as part of a campaign recently launched by several local law enforcement agencies.