An alleged member of the Texas Syndicate prison gang is believed to be on the run in the Houston area, but it will likely be harder than ever for Gus Matthew Soto to hide.
 
Gus Matthew Soto is next up to be the focus of a stophoustongangs.org media blitz that is run in conjunction with the FBI and an array of other law enforcement agencies.
 
The campaign, which has captured 35 gang fugitives in the past year, includes putting his face on the Internet and television as  as well as roadside billboards in the Houston area.
 
Soto, 27, is accused of using a gun during a robbery in Montgomery County in February.
 
His alleged victim escaped, and told authorities that Soto was going to kill him for being a rival gang member.
 
Here’s  how DPS describes the incident in a bulletin:

On February 8, 2013, the Montgomery County Sheriff’s Office issued a warrant for Soto’s arrest for Aggravated Robbery after he and an accomplice assaulted and robbed a victim at gunpoint. According to the victim, Soto thought he was a member of a rival gang and intended to kill him before the victim escaped. 

With his prior felonies, just having a gun would be a crime with guaranteed prison time for Soto.
 
He is said to be a confirmed member of the Texas Syndicate, a powerful Latino-driven gang that was born in this state’s prison system. Among the gang’s tattoos are what look like Texas Longhorn emblems.
 
Here is how the Texas Syndicate was described by the U.S. Department of Justice in a brief online profile. It notes the gang is big, strong and has ties on both sides of the U.S.-Mexico border as well as with Mexican drug cartels